PROJECT:

Ecommerce replatform

Ecommerce site redesign

PROCESS:

Conducted user research & testing to understand the usability and effectiveness of the current solution.

Conducted competitive research and testing to understand competitive landscape and to understand usability, likes & dislikes, etc., within the furniture space.

Produced wireframes and clickable prototypes for usability testing & consumer feedback.

Iterated to final design where I performed a final round of testing to ensure we had a solid MVP ready for development.

OUTCOME:

Successfully launched new ecommerce website experience that improved engagement, conversion, revenue, consumers satisfaction, and brand perception.

PROJECT:

Ecommerce replatform

Ecommerce site redesign

PROCESS:

Conducted user research & testing to understand the usability and effectiveness of the current solution.

Conducted competitive research and testing to understand competitive landscape and to understand usability, likes & dislikes, etc., within the furniture space.

Produced wireframes and clickable prototypes for usability testing & consumer feedback.

Iterated to final design where I performed a final round of testing to ensure we had a solid MVP ready for development.

OUTCOME:

Successfully launched new ecommerce website experience that improved engagement, conversion, revenue, consumers satisfaction, and brand perception.

PROJECT:

Ashley’s first ever ecommerce native app with augmented reality (AR)

PROCESS:

Conducted user research & testing to understand if there was a need and justification for a native app.

Conducted competitive research and testing to understand competitive landscape and to understand usability, likes & dislikes, etc., within the furniture space.

Produced wireframes and clickable prototypes for usability testing & consumer feedback.

Iterated to final design where I performed a final round of testing to ensure we had a solid MVP ready for development.

OUTCOME:

Successfully launched Ashley’s first ever native app on both iOS and Android.  This was was also the first retail furniture app to have augmented reality.  Having the AR featured helped user to view and visualize furniture in their personal spaces before deciding to purchased.  This feature has had a dramatic impact on conversion and user satisfaction.

PROJECT:

Native app redesign for improved, more modern experience.

PROCESS:

Conducted user research & testing to understand the usability and effectiveness of the current solution.

Conducted competitive research and testing to understand competitive landscape and to understand usability, likes & dislikes, etc., within the retail space.

Produced wireframes and clickable prototypes for usability testing & consumer feedback.

Worked through multiple iterations to get to a solution that worked for the end consumer while satisfying what the business expected from a redesign.

OUTCOME:

Successfully delivered a new app experience that exceeded consumer expectation.  The business was overwhelmed with excitement based on the appearance and engagement of a more modern app.

PROJECT:

Create marketing material for the Ashley native app

PROCESS:

Collaborated with marketing and business leaders to create marketing for the Ashley native app.

OUTCOME:

Delivered business approved marketing material.

PROJECT:

Redesign Autozone’s PDP to improve engagement and conversion.

PROCESS:

Conducted user research & testing to understand the usability and effectiveness of the current solution.

Learned that consumers struggled with selecting the right item to fit their vehicle.

Produced wireframes and clickable prototypes for usability testing & consumer feedback.

AB tested redesign in productions to measure effectiveness of new experience in a live shopping experience.

OUTCOME:

The new experience makes it easier for consumers to add their vehicle details to ensure they are selecting the right part.   The New experience increased conversion, sales, and revenue while reducing returned items.

PROJECT:

Redesign and modernize LexisNexis brief analyzer.

Replatforming from on-prem to cloud/SaaS.

PROCESS:

Conducted user research & testing to understand the usability and effectiveness of the current solution.

Produced wireframes and clickable prototypes for usability testing & user feedback.

Iterated multiple times in order to capture everything from user demand, spanning several  persona’s.

OUTCOME:

Delivered a cloud based SaaS solution that exceeded user and business expectation.

PROJECT:

Create a SaaS solution that enables staff to view and manage client relations.

PROCESS:

Conducted contextual interviews with client managers to understand what they needed to be successful and what they would want & need if you build them a tool to make their jobs easier.

Produced wireframes and clickable prototyper.

User tested with PWC Client Managers.

OUTCOME:

The is SaaS application improved the ability to manage client relations, reduced time required to complete tasks, and exceeded the expectations of Client Managers.

PROJECT:

Redesign Club Wyndham to make timeshare management easier to use for timeshare owners.

Add new features and functionality to enable timeshare owners to “rent” their units to others, to exchange their points for other travel and leisure opportunities, and provide ability to trade up so that they can stay at higher end properties for a nominal fee.

PROCESS:

Conducted user research & testing to understand the usability and effectiveness of the current solution.

Produced wireframes and clickable prototypes for usability testing & consumer feedback.

Iterated the process 4 times to arrive at solution that solved for all known user needs.

OUTCOME:

New experience greatly improved timeshare owner satisfaction and retention.  The new experience also booster conversion, sales, and revenue of new timeshare opportunities with new clients.

PROJECT:

Sales staff is having low conversion & sales due to outdated sales process.

Produce a technology based solution to improve client experience, thus improving sales, revenue.

PROCESS:

Conducted, LIVE, user research where I walked with sales staff to observe the entire sales cycle.

• Staff shows vacation unit to prospective client.
• Client gets excited and wants to buy.
• Staff has to walk client back to the office to complete the sale.
• With this process, there is a “cooling off” period and the client often backs out.
• The process in the office is like buying a car and not very user friendly.

Produced wireframes and clickable prototypes for feedback.

Worked with development to create an MVP.

OUTCOME:

This new, innovative, iPad app enabled to sales staff to close a deal while in the moment.

• Now, staff shows a vacation unit to a prospective client.
• Client gets excited and wants to buy.
• Staff can now sit in the vacation unit the client is excited about and close the entire deal, using the new iPad app.

The new process removed the friction of having to walk the client back to an office and close the deal at a desk or table, much like buying a call.  The staff is now able to capitalize on executing the sales deal at the clients peak point of excitement.

With the new iPad app, sales have increased 30%.